Privacy Policy

This privacy policy explains how Vacation.se handles information when you visit this website. We aim to collect as little personal data as possible and to be clear about what happens to it.

Who we are

Vacation.se is an English language travel guide to Sweden, operated by Umpteenth Media. You can reach us at [email protected].

What we collect

We do not ask you to create an account or submit personal details to read our guides. Like most websites, our server may record standard technical information such as your browser type and the pages you view, which helps us keep the site running and understand which content is useful.

Cookies and analytics

We use cookies to keep the site working and, with your consent, to measure how visitors use it through privacy conscious analytics. When you first visit, a consent banner lets you accept or reject non essential cookies by category. You can change your choice at any time. Necessary cookies, which are needed for the site to function, are always active.

Affiliate links and advertising

Some links on this site are affiliate links to hotels, tours and travel services. If you book through them we may earn a small commission at no extra cost to you. This helps fund the guide. We only recommend things we consider genuinely useful to travellers, and affiliate partnerships never change our editorial advice.

Third party services

Some pages embed or link to third party services such as maps, official tourism sites or booking partners. These services have their own privacy policies, and we encourage you to read them.

Your rights

If you are in the European Union or the United Kingdom, data protection law gives you rights over your personal data, including the right to access, correct or delete it. To exercise these rights, contact us at [email protected].

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page.